New Balance pushes into basketball with Kawhi Leonard signature sneaker - Business Insider

  • 📰 BusinessInsider
  • ⏱ Reading Time:
  • 30 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 15%
  • Publisher: 51%

Malaysia News News

Malaysia Malaysia Latest News,Malaysia Malaysia Headlines

New Balance's massive push into basketball could solidify the private sportswear brand as a global industry leader, thanks to partnerships with NBA stars like Kawhi Leonard

New Balance's reentrance into basketball is part of a deliberate approach. As Cassidy put it, the goal was not to "flood the market" with dozens of pairs and randomly selected athlete partnerships, but rather to be thoughtful about how the company would define itself in the category.

As such, New Balance's push into basketball has involved an emphasis on unique products, an original marketing voice, and partnerships with athletes who embody the New Balance value of independence. "As a private company in big public space, we are afforded the opportunity to think, act, and execute differently," Cassidy said regarding New Balance's affinity for independence.New Balance is rolling out a consumer launch of Kawhi's new signature basketball sneaker, available for purchase on August 20, in conjunction with the start of the 2020 NBA Playoffs.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 729. in MY

Malaysia Malaysia Latest News, Malaysia Malaysia Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Stretched Ferrari 360 Modena limousine asks $287,000 — see inside - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. 😮 Nah ! CarsInsider Rubbish!
Source: BusinessInsider - 🏆 729. / 51 Read more »

Inside the 20,000-member trading community started by college students - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Source: BusinessInsider - 🏆 729. / 51 Read more »

UK pushing US Democrats for post-Brexit trade deal ahead of election - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. Tír gan cearta teanga. Tír gan comhaontú saorthrádála. tuairiscnuacht JoeBiden KamalaHarris SpeakerPelosi IrishEcho IrishCentral mrtyg1 Bonn1eGreer AOC MisneachAbu dreamdearg arutura
Source: BusinessInsider - 🏆 729. / 51 Read more »

US Postal workers reveal how 'ugly' their jobs have become under new leadership - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. Nazi China assist Antifa destroying USA Let em fold, FedEx and UPS are much better anyway.
Source: BusinessInsider - 🏆 729. / 51 Read more »