The company, called Aviation American Gin, is the latest celebrity-backed alcohol brand to be snapped up by Diageo, the world's largest spirits company. Diageo also bought George Clooney's tequila brand, Casamigos, in 2017 for $700 million, with up to an additional $300 million based on performance over a decade.
Diageo's existing gin brands -- which include Tanqueray, Gordon's and Gilbey's -- account for 5% of the company's global net sales and declined by 4% during the year.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:
Malaysia Malaysia Latest News, Malaysia Malaysia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Source: ABSCBNNews - 🏆 5. / 83 Read more »