How Winebuyers is connecting makers with their market

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When Ben Revell went to an auction he ended up thousands of pounds lighter, but with a few bottles of fine wine. After selling them on for a profit, he realised there was no online market for winemakers to meet buyers, and so Winebuyers was created, writes Andy Martin

Revell: ‘Sometimes you’re facing 400 wines at a time. If you didn’t spit you’d need an ambulance to get home’t started at an auction. One of those auctions where you scratch your nose and suddenly find you’ve bought something rather expensive. Which is more or less what happened to Ben Revell in the summer of 2013., for one thing. He was actually there to buy diamonds. But he didn’t get the diamonds and when a case of 1959 Château Margaux came up for bidding, he idly stuck a hand up.

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The supply chain is being revised as this approach is changing the distribution strategy.

Is it by paying 'independent' media companies to write ads disguised as articles?

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