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Through DG Fresh, Dollar General has been able to expand further into communities that need grocery options.Dollar General is doubling down on fresh grocery options as part of its bid to become one of the top retailers in the US. "In recent years, the dollar channel has attracted a younger, more diverse consumer base," Christopher McGovern, senior consultant atpreviously told Business Insider. "And it's not just low income — middle and higher income groups are electing to shop at dollar stores, as they recognize the lower price points for similar quality products that they would find in their regular grocery or big box store.
Dollar General's campaign for fresh, along with its increasing popularity across socioeconomic groups and latest wins against Walmart, have contributed to the company's recent success during the coronavirus. And the grocery element, in particular, has aided its aggressive expansion.profiled property owners Bill and Peggy Lah, who praised the company's grocery offerings after striking a deal to build Dollar General in Goodland, Indiana.
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