Instagram Reels could drive $2.5 billion in yearly ad revenue by 2022 - Business Insider

  • 📰 BusinessInsider
  • ⏱ Reading Time:
  • 31 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 16%
  • Publisher: 51%

Malaysia News News

Malaysia Malaysia Latest News,Malaysia Malaysia Headlines

Instagram Reels is poised to become a major driver of ad revenue, according to Jefferies analysts. Here are 5 takeaways from their report.

as a potential revenue driver.

And in a research note distributed Sunday, Jefferies analysts put a number on Reels' money-making potential, estimating the feature could add $2.5 billion or more in incremental yearly ad revenue for Facebook by 2022. In the note, the analysts Brent Thill and James Heaney articulated how they believe advertisers will use Reels to reach a younger audience while "still leveraging FB's best-in-class ad targeting.

While TikTok-first creators tended to be unimpressed, Instagram influencers said they were experimenting with the feature and saw potential, especially for brand deals.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.

robertoblake robertoblake where would you recommend businesses start if they aren't already - marketing on Instagram?

Such an original idea....

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 729. in MY

Malaysia Malaysia Latest News, Malaysia Malaysia Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Inside Citadel's remote summer internship at a luxury Wisconsin resort - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. $400/night they were putting these kids in a motel 6
Source: BusinessInsider - 🏆 729. / 51 Read more »

Why Instagram's Reels doesn't need to steal TikTok's creators to be successful - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. Nah it just needs to lobby for tik toks ban
Source: BusinessInsider - 🏆 729. / 51 Read more »

Google to block ads that violate its heavy ad intervention policy - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. cool Nice
Source: BusinessInsider - 🏆 729. / 51 Read more »

Facebook: Apple's iOS 14 will damage Audience Network ad business - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. Good what a photo to use Good on Apple.
Source: BusinessInsider - 🏆 729. / 51 Read more »

Business Insider's biggest advertising and media stories for August 27 - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. Good That’s right I forgot small business’s didn’t exist until Facebook. They are doomed DeleteFacebook Facebook
Source: BusinessInsider - 🏆 729. / 51 Read more »