!) let your readers know exactly what they're getting. They're also a great way to convey brand with language.. Put yourself in your readers' shoes and let them know you have the answers they're searching for right now.. Optimize with keywords and describe products in terms of benefits rather than features.. Create an experience that puts them at the center and encourages engagement.
4. To maintain engagement, you start up an email newsletter with the latest challenges, shoutouts for people who have achieved their goals and occasionally a promo here or there. You begin to include "white papers" about health and fitness that are relevant to your target audience. You also start to create case studies of "success stories" from your community.
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