Profile of Google-backed data startup WhereIsMyTransport - Business Insider

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WhereIsMyTransport is a Google-backed effort to map chaotic transport systems in emerging economies

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"One of my friends had to pay for a shuttle bus to get to his exam," de Vries tells Business Insider, speaking over Zoom from his apartment in Mexico. "I just thought, 'This really shouldn't be so difficult.'" After spending several years refining the idea and assembling a strong line-up of business experts and engineers, the WhereIsMyTransport team relocated to London, where the company was officially incorporated in 2015.

Impressed with the team's decade-in-the-making endeavor, venture partners at both Google and Toytoa approached WhereIsMyTransport last year – and ultimately contributed to the firm'sAsked about the prospect of having such big name investors on board, de Vries smiles: "I mean, obviously it feels different, right? There's this sense that the stakes are shifted in some way.

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