Mulan release on Disney+ marks the end of business as usual for movies

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Circumstances have forced Disney's hand, but they have also given the studio enormous licence to experiment – and the whole movie business is watching

release strategy has three aims: to bring revenue for the film itself, to drive new subscriptions to Disney+, and to persuade existing subscribers to stay.

Hoyts chief executive officer Damian Keogh says he is "disappointed" Disney has decided to bypass cinemas, noting that exhibitors had been promotingon their screens since January. He's not even convinced it makes sense financially. "There's no doubt in my mind that Disney would have made significantly more in this market with a theatrical release, even with the COVID restrictions.

Universal released Trolls World Tour digitally the same day it went into cinemas, prompting a major row with the AMC chain.What the industry will look like five years from now is anyone's guess. A report released in August by London-based analysts Ampere modelled four options for release strategies in the post-COVID world. It found that a PVOD release without theatrical "would make more money for a mid-tier title", but the margin for error was small.

 

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People already pay for Disney+ BoycottMulan

This is why piracy will continue

We’ve been debating all day whether to watch it. Even though my daughter is a fan of Disney and Mulan, $34 is not worth it. There’s no value when it costs $40 to go to the cinema and it will be free for Disney+ members in 3 months.

Probably because not many people would see it in the cinema? Plus there is a huge pushback sue to the star supporting police brutality.

I’d see it for $20 not $34. Although if they released a MARVEL film the same way, sure, I’d pay that much. Going to the cinema used to make me feel ill so maybe this could be a good thing.

There's little wrong with 'bread-&-circuses' per se, but when 'bread-&-circuses' are the main things we're aware about ... Government knows the value of 'bread-&-circuses' in keeping the plebeians distracted ... ... can we prove them wrong? reality society entertainment

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