US adults' aversion to travel will remain strong heading into the holidays - Business Insider

: Three-quarters of US adults said they do not plan to travel for or around the Thanksgiving holiday, and 72% said the same for the winter holidays.Of the respondents who said they will travel during the holiday season, 85% said they are most comfortable traveling by car. Experts that there will be a second wave of coronavirus cases this fall, as colder weather kicks in and people are anticipated to be complacent about social-distancing guidelines.

This reluctance to travel doesn't bode well for the US travel industry, which continues to hold back on ad spending. Digital ad spend for the US travel industry will decrease by this year, per our July estimates. And though TV ad spend from travel advertisers picked up over the summer, this year's totals are still dismal compared with last year.

For example, travel TV ad spend more than doubled from June to July, yet July 2020 spending was still down by compared with July 2019, per iSpot.tv data cited by Skift. If travel brands are hoping that the holiday season might offset some losses for the year, the Morning Consult data might dampen that optimism.Join other Insider Intelligence clients who receive this Briefing, along with other Media, Advertising, & Marketing forecasts, briefings, charts, and research reports to their inboxes each day.

The executives in the travel industry need to put pressure on their president to get a handle on the virus. No one is traveling as long as the spread is still strong.

Our 🇺🇸 Consumer Spending data shows that reluctance and the longer the Covide19 pandemic remains, the longer the road for airlines.

Look at the current chart's for OpenLearning=ASX$OLL you should see that the bulls roared bullish yesterday for OLL. OpenLearning has broken out into a new higher trend and looks to be going 🚀🚀

Motley fool article on OpenLearning=ASX$OLL🚀🚀

Malaysia Malaysia Latest News, Malaysia Malaysia Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Inside the real reasons behind Mike Corbat's early retirement - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. They said the same about MLK,slavery,segregation,share cropping ,under paid blacks ,systemic racism but praise white nationalists terrorists who walks the streets with guns.
Source: BusinessInsider - 🏆 729. / 51 Read more »

Inside the life of an Uber driver in NYC during COVID-19 - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Source: BusinessInsider - 🏆 729. / 51 Read more »

15-year-old business prodigy says the key to success is a strong story - Business InsiderA teen business prodigy who landed $60K on 'Shark Tank' at age 10 explains how to start small to get to know your customers, build a strong narrative, and pinpoint your competitive advantage she could be a handful in my plantation
Source: BusinessInsider - 🏆 729. / 51 Read more »

Former diplomat: what African elections can teach us about 2020 election, Trump - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Source: BusinessInsider - 🏆 729. / 51 Read more »

Trump again receives poor marks on US response to the coronavirus - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. CoronaUpdateBot Who did this study and who paid for it? LIARS LIE. Hi everyone, what do you think of this Mr, President, no magic show just real free Electric Energy!!
Source: BusinessInsider - 🏆 729. / 51 Read more »