Perfumer Jo Malone Blasts Namesake Company For “Despicable” Treatment Of Actor John Boyega

  • 📰 DEADLINE
  • ⏱ Reading Time:
  • 26 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 14%
  • Publisher: 63%

Malaysia News News

Malaysia Malaysia Latest News,Malaysia Malaysia Headlines

British perfumer Jo Malone has slammed her namesake former company for its treatment of John Boyega, who resigned this week as the brand’s global “ambassador”

“I am so horrified and disgusted about what has been done to John,” Malone said today on UK’s ITV program. “How dare somebody treat him [like that], and he finds out he is replaced on social media?…They never spoke to him. That for me is utterly despicable and is disgusting.”that he will no longer represent the London cosmetics brand Jo Malone London after the company reshot a video he made for an aftershave marketing campaign and removed the Black actor from the clip for broadcast in China.

“Their decision to replace my campaign in China by using my concepts and substituting a local brand ambassador for me, without either my consent or prior notice, was wrong,” Boyega tweeted Monday. “The film celebrated my personal story – showcasing my hometown, including my friend and featuring my family.”Jo Malone London, the company founded by Malone but sold to Estee Lauder in 1999, apologized to Boyega Monday, calling the matter “a mistake in the local execution of the John Boyega campaign.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.

reallorraine Why does no one care about this?

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 109. in MY

Malaysia Malaysia Latest News, Malaysia Malaysia Headlines