Chris DeJongChris DeJong is a lifelong swimmer, whose aspirations of Olympic competition were frustrated by just three tenths of a second.
DeJong told Business Insider how two key elements that give his plan an edge: the 'Amazon effect' in commercial real estate and a clever new metric for growth.That's how much time separated swimmer Chris DeJong from his lifelong dream of competing in the Olympics. Business Insider spoke with DeJong and reviewed Big Blue's franchise disclosure document to learn how he's building the business.In the early years, DeJong worked all day every day personally teaching lessons wherever he could book available pool time.
DeJong's customer-centric approach won him the admiration of several of his clients, including a key figure in the Chicago business community. The key was finding a way to explain the business to someone who didn't have an inherent interest in aquatic sports. "Our original investors were not ready to put money in until they were certain we had thought through every nook and cranny and possible scenario of the business," he said. "They were great teachers in that regard, and they pushed hard to better understand the business.
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