Are Kanye West’s Ideas About the Music Industry Really That Absurd? Label Execs Weigh in

’s recent Twitter binges, in which he calls for a drastic overhaul of recording contracts, commanded the music industry’s attention, there was a difference in tone for the missives posted Sept. 19-21 to the more volatile ones of a few days earlier.

Label or publisher is a service provider that receives a share of the income for the limited term, with an 80/20 split in the artist’s favor. Later in the week, West took a stand on one of his concepts, announcing in a tweet that he’s surrendering the 50% share of masters he commands back to artists on his G.O.O.D. Music label, which has been distributed in a split-profit deal with Universal since 2011. He, naturally, challenged the majors to match his generosity.

The rapper’s call for a revamped industry come at a time when, at least before the pandemic, the music business was enjoying its most vigorous growth since the ‘90s. The Recording Industry Assn. of America’s 2019 report showed U.S. labels enjoying a fourth straight year of double-digit growth, with a 13% gain lifting the industry’s retail value to $11.1 billion, the best showing since 2006 when the business was in the midst of a 15-year decline.

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