Must Read: Data Underscores Importance of Latinx Consumers for Beauty Industry, Patagonia Names New CEO

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Author:Stephanie SaltzmanPublish date:Sep 25, 2020These are the stories making headlines in fashion on Friday.According to Nielsen, those who identify as Hispanic or Latinx outspend other groups when shopping for beauty products by about 30%. With this demographic making up 18% of the U.S. population, it's crucial for beauty brands to be mindful of catering to the group. "The U.S. is in the middle of a demographic revolution.

or markets where she has higher brand awareness — that will determine long-term success," per Strugatz. {Business of Fashion}After a successful launch in China over the summer, Victoria Beckham Beauty is continuing to forge ahead, expanding its product line with new launches, even amid the pandemic. With the brand having just celebrated its one-year anniversary, it is set to introduce a new line of lipstick in October, as well as a "clean" mascara in January.

 

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