Issa Rae Launches Hoorae Production Company for Film, TV, Digital (EXCLUSIVE)

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Issa Rae has consolidated her entertainment production ventures for feature film, television and digital under the recently launched Hoorae media company, Variety has learned exclusively. Formerly …

in December as a producer, writer and star for the English-language adaptation of Paolo Genovese’s Italian feature film “Perfetti Sconosciuti.”to senior vice president of development and she will report to Montrel McKay, president of Hoorae film and TV. ColorCreative, the management company run by president Talitha Watkins and chief operating officer Deniese Davis, will also be under the Hoorae umbrella along with Raedio, the audio company run by president Benoni Tagoe.

Rastogi got her start in the industry at DreamWorks Studios before moving over to Scott Free as an assistant and was promoted to creative executive. She was then brought over to 20th Century Fox and moved over to Columbia Pictures, where she built the feature residency program. “Working with Issa, Montrel and the whole team has been refreshing and rewarding,” Rastogi said. “Issa invests in people and has cultivated an empowering company culture that allows us to take big risks, challenge ourselves, and industry norms. I am excited to continue growing with the company, in short Hoorae!”

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