They include Twitch's Sara Clemens, PlutoTV's Jeff Shultz, and YouTube's Tara Walpert Levy.Tanya Dua spoke with Peloton's new head of global marketing Dara Treseder about the exercise brand's new ad campaign featuring its users.
Peloton's sales have increased during the pandemic with more people exercising at home. The new campaign is meant to appeal to people beyond Peloton's core users, Treseder said. The company is also rolling out new classes that go beyond its bikes, like barre and bootcamp classes.
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