successful products from sellers and startups and making them into AmazonBasics products with a lower price, undercutting competitors. The committee's recommendations include prohibiting dominant players from engaging in self-preferencing activities, and this may hurt Amazon's volume since it could lose sales from top products.
Ceasing further M&A activity could stifle Amazon's growth potential. Amazon has acquired a number of brands and companies over the years, including Zappos and, more , grocery chain Whole Foods. Amazon has used these acquisitions to grow its brand and extend its reach into different consumer segments.
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