imilarly, by the end of 2019, Phononic was working hard to complete development of a portable, thermoelectric powered tote system, with an eye to taking advantage of increased consumer demand for grocery delivery. One of its partners, he explains, wanted to “optimize their warehouse for curbside pickup and home delivery.” Using these small totes to store food, Atti explains, provides greater flexibility for grocers and warehouses.
“It is with an ounce of humility that we grow this year and next,” says Phononic’s Tony Atti. “All entrepreneurs need that because, man, the worm can turn on you pretty quickly.”ne of Phononic’s first markets was healthcare, where it offered thermoelectric refrigerators for laboratories and healthcare systems that were both competitively priced and offered technological advantages in terms of precision and reliability.
“Normally when you engage someone who's been buying a product from you, and you say, you know what, I'm avoiding the manufacturing of that particular product and I now want to license it—that can sometimes be a difficult conversation,” Atti says. “But when that conversation is done in the face of increasing demand, it makes it a much more palatable one.”
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