How Kohl’s Intends to ‘Reignite’ Its Women’s Business

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Kohl’s Corp. is taking a less-is-more approach to revive its fashion business.

The value-oriented, promotional retailer said Tuesday it will be exiting “more than the eight women’s brands previously announced” and is streamlining men’s dress, handbags and fine-jewelry assortments because they are less productive.

Kohl’s strategy to “reignite growth in women’s” was outlined in the retailer’s presentation to investors on Tuesday. Among the tactics: Other fashion brands sold at Kohl’s include Eddie Bauer, Nine West, Chaps, Lauren Conrad and private labels Simply Vera Vera Wang, Sonoma, Apt. 9 and Croft & Barrow.

 

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