Two crossed lines that form an 'X'. It indicates a way to close an interaction, or dismiss a notification.The pandemic has dealt a huge blow to businesses in 2020, and the holiday season will be critical for merchants.There are many ways businesses can prepare, including prioritizing e-commerce initiatives and "pay later" options, and publicizing efforts to create a safe, in-store experience for customers and employees.
Though it's natural to want to take the wait-and-see approach, experts caution there's no time to waste. In fact, the National Retail Federation's survey shows that retailers expect consumers to start holiday shopping as early as October. That means if you haven't started your holiday sales prep, you should start ASAP, says Suzanne McGrath, a small business counselor and SCORE mentor in the Washington, DC-metro area.
"Business owners are going to have to make sure their technology is set up to handle online purchases, deliveries, returns, and all of those things we're seeing more and more of," Jablons says. "Brick and mortar will continue to be an important component, but e-commerce is going to become a larger part of the mix."
Further, if you must accept payment at the time of pickup, use a touch-free payment option such as QR codes to keep employees and shoppers safe. , roughly two-thirds of retailers expect to be open for in-store shopping experiences starting in October. At the top of everyone's minds, of course, is how to make shopping in person not only safe for customers, but for workers too.
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