Gap's new CMO says she has a plan to make the brand cool again - Business Insider

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Gap's new CMO has a plan to make it cool again: 'We all know that Gap has struggled over the past several years'

Mary Alderete, who became the chief marketing officer of Gap in February, is seeking to make the brand more relevant in a pivotal time for the retail industry.

The year 2020 has also brought with it the chaos of an election year and renewed attention to the issue of racial justice. Parent company Gap Inc. has announced plans to close hundreds of Gap and Banana Republic stores — many of them in malls — in the coming years. By the end of 2023,in the US and Canada, compared to 1,216 in 2019.

"That disruptive change of the pandemic gave us a strange opportunity to move with courage and confidence," Alderete said.

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It’s definitely not kanyewest! KanyeConJob Fraud TrumpPuppet

Gap needs a new name. That name is just dated. Today's grandparents shopped there. How can that be cool to young people today?

Affordable, nice clothes please, thanks.

fall into the gap🎶

wait didn’t they just put her on the supreme court

This will be interesting to watch...again

i thought she is now on the supreme court haha same looks

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