Review: Roma is the most beautiful car Ferrari has produced in decades - Business Insider

Roma is the newest prancing horse in Maranello's stable, a gorgeous grand-touring car that costs just over $200,000.

This state of well-seasoned ignorance can persist for a while — usually, when I'm between Ferraris. But then along comes another prancing horse, and the unjustified, irrational absolute is restored. Sorry, every other car, but Ferraris just look the best. Absolutely.The latest evidence of this fact is the new Ferrari Roma, a grand-touring coupé that now represents the entry-level hardtop for Maranello.

Overstatement aside, Ferrari doesn't need to make its cars this pretty. Several years ago, annual sales were slated to rise from 7,000 vehicles a year to 10,000, and mission accomplished on that front. Ferrari sells every single vehicle it makes and could sell a lot more, so eternally and strategically undernourished is global demand.

The minimalism is notable, but it isn't an exercise in subtraction; rather, it helps the entire exterior design make sense, bumper to bumper.The rear end doesn't fill out the final third of the Roma but takes its form from the curve of the roof, which continues through the backlight as a sort of convex fastback, culminating in a recessed, tail light to tail light swoosh that has an automatically deploying wing at its center.

But my previous two prancing horses had been yellow, so I was ready for something a bit more subdued. And the truth is, the Ferrari of my dreams isn'tThat color also makes a better backdrop for the yellow Scuderia Ferrari badge on the Roma's flanks , as well as the yellow Ferrari badge on the hood.

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Car manufacturers will forever be remembered for introducing the world to a culture of constant innovation. Today, there is absolutely no business that can survive without it.

Looks like an Aston

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