JOHANNESBURG – Mthunzi Plaatjie, an advertising and brand communications executive, on Monday condemned retailer Mr Price for launching a container store model which was aimed at township shoppers.Speaking on the Azania Mosaka Show, Plaaitjie said, “To me it’s a shack and I think these brands never learn engaging or tying to be an integrated part of our communities. So these brands need to take the township market seriously.
He argued that it seemed executives sitting in their offices had a certain perspective of what the black township consumer looks like. The new stores are built in containers and resemble Shoprite’s USave ekasi container shops, which were launched in townships across South Africa three years ago.“It really reflects no dignity for the consumer that they say they dearly love. These are people who have worked really hard for their money and take time to go experience these brands. It shows utter disrespect for the market,” Plaaitjie said.
The brand communications executive argued that black people had no other option but to make corrugated iron a building material because of poverty. “That’s all [black people] had at their disposal - I don’t think we should celebrate it. There’s nothing beautiful or wow about it.”
refsheric I guess its a call for the EFF to go and loot again.. jeez the manions have been busy lately..
refsheric Wow your journalists are bored! getarealstory
refsheric I always thought that, that PutSouthAfricaFirst was a campaign funded by Great Reset/NWO aligned corporates not because they cared about S.Africans but bcoz they wanted to take over townships. Good example was Shoprite spaza that was rejected. Now this confirms it.
refsheric Yeah this is just a catch 22 really.
refsheric Do you you even know what's a poverty porn. I'm Azania had to school you. Anyway the bigger picture is our family members will earn a salary and support their loved ones. Some of us stays more than 100kms from shopping centers
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