Since Unreal Deli's plant-based meat was exclusively sold in 175 deli and restaurant locations in the U.S., "our sales were flatlining," Goldfarb said.While her business struggled, Goldfarb also experienced the impact of Covid-19 in her personal life, as her father tested positive and spent 28 days on a ventilator before recovering, she said.
Unreal Deli initially only offered vegan, plant-based corned beef made from beets, chickpeas, tomatoes and spice, but for the pivot, the company created a turkey option as well to package and sell in retail stores. One pound of sliced Unreal corned beef or of sliced Unreal turkey is sold for $26, according to the company's website. A $250 grocery pack includes 25 five-ounce packages of Unreal corned beef and 25 packages of Unreal turkey.This pivot into retail "saved the business," Goldfarb said, "and made this whole nightmare story into something really wonderful."
MakeIt Six figure revenue isn't such a success story for a company. But successful pivot to survive Covid is.
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MakeIt Retailing fake turkey had to be in their plans before covid hit.
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MakeIt Sorry.... you lost me at 'vegan deli meat'.
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