Right now, Alter Designs is direct-to-consumer and eCommerce only, but the brand does do pop-up shops — an important part of her strategy in terms of connecting and growing her consumer base. Ducruet declined to disclose the finances for her business, citing the pandemic. "Doing it all by myself, for now, it's a really hard rhythm to keep up," she said. "I wanted to slow down a little bit.
The result? She adjusted the amount of clothing she produced and decided to sit out of Paris Fashion Week as she figured out the next steps for her brand. "I've decided that I'm only going to do one collection a year. There's not going to be seasons now. It's just going to be a collection per year."
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