According to REE's co-founder and CEO Daniel Barel, building a scalable "one platform fits all" product, instead of a full vehicle, is strategic.
"When you want to change a vehicle, there is a ripple effect, and you have to literally invent a brand new vehicle" Barel told Business Insider in an interview. "The reason that REE is so different is because we are the cornerstone of the automotive world today." "This is what makes us probably the biggest in the world because we are where everybody starts when they want to build a new vehicle," Barel continued. "Because our platforms are so modular, they can take any shape in any size."
According to Barel, the Israeli company's platforms can be used by a list of industries, such as original equipments manufacturers, e-commerce businesses, and delivery and logistics companies, all within the commercial and light truck segments. The list of potential clients also include automaker giants that don't have an electric platform yet.
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