Multifamily apartment investing: How Emma Powell achieved 93 units - Business Insider

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93 units with another 122 under contract: Here's how Emma Powell built a king-size real-estate investment portfolio leveraging a simple strategy

Since Powell is aiming for high returns — generally to the tune of a 14% to 16% internal rate of return and between 8% to 10% in cash-on-cash returns — her main focus centers around. Put differently, Powell is looking for buildings erected in the 1980's and 1990's that are in need of some serious TLC.

Flooring, cabinets, and countertops top the list of components she's vetting to see if a deal is worth her while. If she sees a value-add opportunity — meaning she can force equity into the property through renovations — she'll move onto the financials.

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