Negative scented candle reviews could be tied to rise in Covid cases - Business Insider

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Amazon reviews complaining about a 'lack of smell' from scented candles appeared to increase as coronavirus cases spiked

After seeing a tweet about the recent rise of frustrated reviews on the Yankee Candle website, researcher Kate Petrova decided to see if if was part of a larger trend by visualizing her findings on scented candle reviews from Amazon.

While this was just a fun project, these findings could be a starting point for those who want to research this topic further.As coronavirus cases rose across the country, it appears that negative reviews of scented candles on Amazon increased too.

 

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