Meet 'Generation Covid' — the newest cohort on the heels of Gen Z - Business Insider

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Meet 'Generation Covid' — the newest cohort on the heels of Gen Z

"COVID-19 is looking to be the dividing line between Gen Z and the beginning of the next generation," he said, adding that generations have historically been divided by impactful events. These events, Dorsey said, typically create fear and uncertainty; change how people view the world, the past, and the future; and affect how people take risks and make decisions.

Being part of Gen Z means you'd have to understand what's happening in the world right now and form a new perspective on the future because of it, he added. Even though the oldest members of the next generation are likely born already and are at most 4 to 5 years old, Dorsey said, they'll likely be defined by growing up in a post-pandemic world and not by bearing the brunt of the pandemic, as Gen Z is.

"We don't know what they'll look like because they're so young," Dorsey said of Gen C. "But we do know that they will learn about COVID-19 in their history books."Do you have a personal experience with the coronavirus you'd like to share? Or a tip on how your town or community is handling the pandemic? Please emailfrom Business Insider Intelligence on how COVID-19 is affecting industries.

 

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