Fashion Brands Are Cashing In On The Resale Market, TooFashion has always been about what's new, now, and next. But over the past few years, the industry's breakneck pace of cycling through trends, collections, and designers has started to pivot as consumers increasingly move away from "It" bags and fast fashion toward items built for the long haul and actually worth an investment.
But this isn't just a financial opportunity; it's also an environmental one. "In 2020, we are witnessing a rapid rise of the 'hyper-conscious consumer' further magnified by shifted priorities brought on by the pandemic," explains Due. "It is no longer only about the appealing aesthetic of a vintage piece but also the sustainable ecosystem that supports secondhand retail.
. The brand's co-founders, Sabina Gyosheva, Valentina Ignatova, and Denitsa Bumbarova, say that what began as a way to promote their circular approach to fashion and a more sustainable future has also developed into an opportunity for them to give back.
"By making luxury more accessible, we're serving as a gateway and building earlier affinity for luxury brands, like Gucci, that ultimately expands their audience," explains Allison Sommer, the senior director of strategic initiatives.
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