TikTok owner ByteDance is on a push to encourage businesses to advertise inside its wildly popular app.We took a look at a presentation given by TikTok execs to prospective advertisers which revealed their mood when they use the app, and where they spend they money.TikTok is on a push to commercialize its wildly popular app, educating businesses about the different aspects of its service and userbase.
The information contained within the 40-minute presentations provides an insight into how TikTok is growing and adapting — and how TikTok's 690 million monthly active end users interact with the app around the world. Also among the data points shared with participants are top-down overviews of what kind of content is most popular on TikTok, how ads on the platform can be targeted to specific audiences, how TikTok informs offline purchases, and more.Chris Stokel-Walker
stokel thank you very much for your work
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