News Formal

Digital video and CTV will be the top format priorities for ad industry in 2021 - Business Insider

  • 📰 BusinessInsider
  • ⏱ Reading Time:
  • 23 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 13%
  • Publisher: 51%

Malaysia News News

Lockdowns accelerated digital video viewership growth this year, and it likely won't fall again even after stay-at-home orders subside

US media buyers and sellers said digital video, OTT, and connected TV will be their highest format priorities in 2021.

Insider Intelligence analyzes this industry and several others to provide in-depth analyst reports, proprietary forecasts, customizable charts, and more.Video will be a major focus for the ad industry in the next year: Digital video and OTT streaming and connected TV were named the highest-priority formats for 2021, according to an October survey of US digital media professionals fielded for Integral Ad Science's 2021 Industry Pulse report.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.

thanks

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 729. in MY

Malaysia Malaysia Latest News, Malaysia Malaysia Headlines