Aurora CEO sees promise in cannabis industry, despite year of cuts and layoffs

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The cannabis industry might be closing out a year full of massive cuts, but Aurora Cannabis Inc.'s chief executive says there is still plenty of money to be made in the pot business.

“We're gonna have to get through the right-sizing of these companies and that kind of transition,” said Miguel Martin in an interview.

Martin managed to nab his job after running Aurora's U.S. cannabidiol company Reliva and becoming chief commercial offer for its parent company in the summer.“You have to separate what people thought the business was going to be with what it really is,” he said. “There really was no wrong the company could do and what people learned pretty quickly was that that wasn't the case,” he said.

Incoming President Joe Biden and Vice-President Kamala Harris have also committed to decriminalizing pot and expunging criminal records related to its possession.

 

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