Christmas: The mail order pioneer who started a billion-pound industry

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How a 19th Century draper 'set up a company similar to Amazon' and created a billion pound industry.

A third of all Christmas shopping is forecast to have been done online this year as coronavirus lockdowns across the UK - and across the globe - made many shoppers decide getting gifts delivered to the front door is safer and easier than buying on the High Street.

- of his latest fashion items, from bloomers to a three-piece suit, to his 200,000 customers around the UK and the world. "Queen Victoria was an early customer and it was said Queen Victoria only wore Welsh flannel bloomers! Jones started off by sending price lists to local customers so they weren't restricted on only buying goods when they could get into town - which, back then, was easier said than done.

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And it's about to graduate much harder for us in Northern Ireland. Great work Conservative and 'Unionist' Party.

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