. Cuomo will present his proposal as part of his State of the State address on Monday, which will likely be followed by negotiations with the legislature and other parties such as tribal interests.
It might also encourage national broadcasters to make sports gambling — once taboo in national discourse — a larger part of the conversation on-air during live matchups and other programming. In New York, the ad dollars could flow not only to local radio and TV stations, but to national outlets. New York is the largest media market in the country. For operators with sportsbooks in multiple states, New York could tip the scales and make it more cost effective to consider national media buys.
New York's new sports betting ambition could also propel the next round of dealmaking with sports-media outlets.