At the height of technology, you can build an empire with your phone. All you need is a camera, the right applications, and the community power of social media. While starting in the middle of the pandemic can seem impossible, you could be sitting on a million-dollar idea and not even know it. While balancing full-time work, family, relationships and friendships, there will always be an excuse to keep you away from launching your dream business.
If the orders roll in, you can generate even more buzz by capping your inventory to build exclusivity and garner attention for your next launch. It also helps to start with a few orders to ensure you have a way to fulfill them promptly. Worst-case scenario, you only get a few, and your ego takes a hit. You can choose to let that bring you down or take it as an opportunity to reach out to those who did purchase to learn how your product or service fits the need of those willing to pay for it.
Suppose I placed a small robin’s egg-blue box in front of you. Chances are, the first thing you think of is Tiffany & Co. Like the red bull’s eye is to Target and bright pink to T-Mobile, the brand’s experience can be so identifiable. While those brands had the time and millions to build their brand recognition, you can start by picking a catchy or unique name or a logo people remember.
It doesn’t have to be perfect; your brand will evolve, but you will never know if you’re sitting on a million-dollar idea until you go after it. This is a content marketing post from CASHDROP, a Forbes EQ participant. Forbes brand contributors’ opinions are their own.
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