GARETH VAN ONSELEN: How to misunderstand SA’s political market

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The unthinking ease with which people refer to ‘black’ and ‘white’ voters in totalising terms is an addiction

With the local government elections set for later in 2021 it might be a helpful exercise to establish a general framework, through which the market for any political party can be understood and, in turn, the approach of any given political party to their respective market.

That said, to be a counterintuitive exercise for it is not a common understanding or a framework advocated by many political commentators, who tend instead interpret the domestic political universe in more racially totalising and binary terms...A subscription helps you enjoy the best of our business content every day along with benefits such as exclusive Financial Times articles, ProfileData financial data, and digital access to the Sunday Times and Sunday Times Daily.

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