The world's top advertiser is ditching the upfronts and said it would continue to do more direct media deals, adding to TV and ad agencies' pain"The days of extravagant production shoots are numbered as the content being produced by smaller crews in an intimate setting is connecting as well or better with consumers today," said Brandt. "I love the flexibility this provides and the opportunity to do more experimentation and be more real time.
. This has led to a "constructive disruption" in how P&G approaches production with fewer resources, according to Pritchard.It's actually elevated our creativity."Peloton Pepsi CMO Greg Lyons said that the brand is spending more in e-commerce, gaming, and streaming advertising. Digital advertising has become a growing priority for Walgreens, said SVP and CMO Patrick McLean. The company revamped its myWalgreens platform to be atune to customers' behavioral shifts and expectations, he said.
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