Snapchat creates overnight millionaires with Spotlight creator fund - Business Insider

At the time, Parry could barely remember his Snapchat account login and rarely used the app to connect with friends or share content as a part of his creator business.

But Parry's earnings pale in comparison to the takes of other creators, who have earned millions from the feature. Creators like Casey and his roommate Joey Rogoff, who has also earned money from the feature, told Insider that they don't expect these six-figure payouts to last. "This won't last forever," Casey told Insider. "We are just taking advantage of it while here and just trying to do the most with it."

started posting to Spotlight at the end of November, uploading videos of herself unboxing products, dancing, or joking with friends – some of which she repurposed from her camera roll or had previously posted to TikTok and Instagram."When I got the first notification that I may have earned money, I was so shocked and I didn't really think it was real," Feeney told Insider. "I was kind of skeptical.

Feeney is now on track to be paid over $1 million, Insider confirmed with sources familiar with Snap's creator payouts.

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