Tuesday, 26 Jan 2021 11:24 AM MYTKrave Koffee is adjusting to the new normal by using a delivery-only coffee business model. – Pictures courtesy of Krave Koffee
Observing that there was a dearth of delivery-focused coffee options on the various food delivery platforms , the three friends decided there was a clear opportunity. Yap shares, “We groused about the sub-par coffee we had to endure during the lockdown. Issues such as spillage due to poor packing; coffee that had no ‘kick’ at all, only a single shot of espresso was used; and cups that were so small yet the prices were crazy high!”
Where product development was concerned, the trio were guided by two major principles — to create drinks that they personally liked or would want to order, and to focus on freshly-brewed coffees that were delivery friendly. Stumbles along the way were par for the course. During the early days, they made about only 10 bottles of cold brew coffee every two days and sometimes had to throw away the entire batch as they couldn’t even sell a single bottle.
Yap adds, “No ‘Instagram’ worthy venue , so we save a lot on rental. Everything we save goes back into the coffee beans we select — a double shot of espresso as opposed to a single shot in a similar sized cup.”