Valentine's Day roses in short supply due to COVID-19: floral industry

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Ontario residents looking to buy Valentine's Day flowers for their sweethearts may have to branch out from the classic rose bouquet, or consider celebrating on another day, as the COVID-19 pandemic affects floral supply chains, some in the industry say.

The health crisis caused many local and international farms to cut flower production or shut down altogether last year, and while operations have largely resumed, supply is still lagging, according to some in the industry.

It's particularly high for Valentine's Day, and while most people should be able to secure flowers for their loved ones, they might not get their hands on roses, he said. "With the current COVID world, that kind of changes because people can't go out, they can't go for dinner, they can't go for a weekend ," he said.Several Ontario florists have urged customers to plan ahead and keep an open mind in placing their Valentine's Day orders, with some suggesting a shift to Valentine's week to ease the pressure on a single day.

"It's a combination of people have less going on -- they're at home, they're thinking about it -- but also of course the supply chain is really quite compromised," she said. Another Toronto florist, Sweetpea's Floral Studio, announced in late January that it wouldn't ramp up operations for Valentine's Day like in previous years, given the strain caused by COVID-19.

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Roses are overrated anyway, so many other flowers that are nicer.

So its crappy holiday

No it’s because to many men now a days are impersonating women and getting all the roses.

Oh for gawd sake.

Chocolate or nuts

Like clockwork: it’s always some sort of shortage few days before. This way the price fixed industry can justify the price hike. Reminds me of the Champagne “shortage” just before New Years!

That’s because they rarely social distance

Chocolates are good too...

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