Breaking Down BTS Label Big Hit's 2020 Earnings

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Big Hit Entertainment improved revenue 36% to $716.7 million for the year, the company announced in its annual earnings report

to create a K-pop-focused label with Geffen Records, and a music competition show on U.S. television to discover a new K-pop boy band. Si-hyuk called the partnership with the world’s largest music company “an acknowledgement of the capability of the full-production system” of production, fan communication and the ability to launch new artists.

Its 360-degree business model allowed Big Hit to quickly pivot to ameliorate the pandemic’s effects by moving from the real world to a virtual one. Online concerts, namely a New Year’s Eve live show, drove content revenue up 71% to $120.1 million. Merchandise sales shifted from concert venues to online platform WeVerse, rising 53% to $233.1 million.

While BTS is undoubtedly a global phenomenon, Big Hit received 46.4% of its 2020 revenues from South Korea — Si-hyuk says Big Hit accounted for 33% of all album sales in South Korea in 2020 — and 30.4% from other Asian countries, both increases from 2019. Without concerts in 2020, North America’s share of Big Hit’s income dropped from 33.2% to 21.8%, despite strong album sales and track streams in the U.S.

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