Events industry bets on 'social' Filipinos, vaccination rollout to drive sales: stakeholder

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MANILA - Physical events will never go away as Filipinos are very social by nature and need to test out products they are looking to buy in person, SMX Convention Center vice president and general man

ager Agnes Pacis said Friday.

This brings hope for a revival of the events industry, which has been crippled by the COVID-19 pandemic, where mass gatherings are prohibited. "Filipinos are social animals, so to speak. We’re very tactile people, we’re very social...There are products that need to stimulate the senses. You need to touch, you need to smell and you need to be able to see it personally and that will never go away," Pacis told ANC.

Pacis said the group's convention centers were "reimagined" during the lockdown. Their spaces can transform into RT-PCR testing centers, satellite kitchen and licensure or board exam centers, among other uses, she said.

 

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