Courtesy of Soko Glam
The Asian-American community has seen a rise in violence and discrimination over the last year. Our elders have been physically harassed, and micro-aggressions are becoming normalized. The beauty industry, including media and brands, can curb this violence and amplify Asian-American voices and experiences to create a culture where hate against Asian Americans is nonexistent and AAPI representation is plentiful.
As the Asian community has become increasingly wealthy around the world, brands have paid attention because it made sense for their pocketbooks. Lunar New Year advertising in luxury is ubiquitous, and the beauty industry loves to be inspired by Asian skincare trends . If you’re trying to take our money and market to us, you need to also stand with us and stand up for us.