Jay-Z sold majority stake in Tidal to Square for millions–this is the 'genius thing' he did when starting out in the music business

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Jay Z says this is the 'genius thing' he did when starting out in the music business

in cash and stock. Carter will join Square's board of directors, and existing artist shareholders will be the remaining stakeholders, Square said.

"In the beginning, we went to every single label and every single label shut their door on us," Carter said at the 2010 Forbes 400 summit, referring to himself and his then-business partners Damon Dash and Kareem Burke. "I think that was the genius thing we did. We started selling our own CDs and built our own buzz," Carter said in 2010. "Then, the record companies came back to us."In response, Carter replied, "I own the company I rap for."

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Probably the most genius thing he ever did was when he stopped selling crack to school kids.

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