launched by LinkedIn Marketing Solutions in June 2020 that includes the motto: "Do business where business is done."
LinkedIn worked with agency 215 McCann to dig into the kinds of content that marketers consume on the internet in general, and found three categories rose to the top for its desired marketing audience. Those included the, which can include videos of squishing colorful kinetic sand. They also found that the audience likes food content, including "cheese pull" videos and how-it's-made recipe content. And lastly, animal content — specifically, dogs in costumes.
"Using these insights, we then created the 'Fish Out of Water' assets that we're using for that thumb-stopping power in the LinkedIn feed, because we know those [are] categories that on the internet, generally, marketers are engaging with," said Keith Richey, senior director of marketing at LinkedIn.
The campaign will appear on LinkedIn, with trade publications like Adweek and Ad Age, and on platforms like, the company said. And Richey said the company is trying to reach both C-suite decision-makers and marketing practitioners. "The platform is like the last place you would expect to see something that first glance feels out of place in such a professional environment, to make that bigger point about how marketers can take advantage of LinkedIn Marketing Solutions," said Scott Duchon, Chief Creative Officer at 215 McCann. "
this is business marketing with a picture of a dog in a costume.
Really? But talking geckos, Tigers, Bears, Bunnies are okay? Personally, I prefer advertising with animals, and dogs. They could represent anyone.
IN is turning into another FB Page in which i am forced to get Political Opinions from linked business connections.
But what if the business is costumes for dogs?
If pictures of dogs don’t work as marketing then I guess DOGE has had it’s day 🤣
thanks
MiB
Peace and love