in the “Marketing & Advertisement” category, this marks the second business she’s selling by the age of 35 .
Create & Cultivate’s leadership team inclusive of founder & CEO Jaclyn Johnson, COO Neha Kumar and Samantha Oullette as general manager, will remain on board. I spoke with Johnson about the exciting announcement, the most important lessons this past year of unpredictability taught her, and what the future looks like for Create & Cultivate.You and your team pivoted a business that was primarily driven by offline events, to a digital program, successfully and quickly. C&C successfully managed to take the experiential live feeling of events and managed to remain profitable, in an unpredictable year.
In 2020, we simply flipped those numbers and were able to move quickly because we had the infrastructure and teams in place to make it happen. We were able to make decisions quickly and move fast. In going through it together, and having had the ability to be flexible, a solid core foundation, unified vision, and trust in one another, we were able to not only survive but thrive as a business.
Having a strong balance sheet and cash flow for your business is crucial. Had we not run such a tight ship with a strong reserve I don’t know if we could have weathered the first few months of the pandemic. This is why it’s so important for women-owned small businesses to have access to capital. We were fortunate in that we had multiple revenue streams and we were able to move in a different direction, quickly and effectively.
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