A stressed dog gave me the idea for a million-pound business

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'A stressed dog gave me the idea for a million-pound business'

Ammam, 34, said: “I never intended to set up a business for pets. My original plan was to create hip hop tracks.

"At the time back in 2011, there was a lot of political unrest with street violence nearby and gunshots, which made his pooch Rocky very jumpy.” Amman continues: “We knew we were onto something but we had no money for scientific research, so we put our experimental content onto YouTube and asked for feedback.Ammam's winning business has helped send many pets to sleep"But as we refined our formula and improved the videos, the word spread as pet owners could see that it worked.

'We have people telling us that they'd tried everything from therapy to medication and came to us as a last ditch resort - they actually thought it was a joke until they started using our service and they say it has changed their life.”

 

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