Adidas CEO explains how the company pulled off a startling American turnaround, what the future of sportswear is, and why Kanye West is still good for business

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Adidas CEO explains how the company pulled off a startling American turnaround, what the future of sportswear is, and why Kanye West is still good for business BIPrime

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Adidas CEO explains why he doesn't worry about Kanye West being bad for businessAdidas' global CEO, Kasper Rorsted, doesn't see the behavior of collaborators like Kanye West as a problem for the company. While he admits that there's always some liability, the high creative output is worth the risk. someone who loves should buy him a filter and explain time and place Give me Nike any day. that's kinda lame
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