How To Set Yourself Apart In An Emerging Industry: A Case Study With Entrepreneur Vithurs Thiru

... [+]Entrepreneurship requires stamina, sacrifice, and strength of mind when the going gets tough. For those business-minded individuals early in their careers as entrepreneurs, it can feel overwhelming when everyone around you is just trying to make it. Emerging industries are the hub of entrepreneurial growth, whether that’s because of interest generated by trends, or because of projected exponential growth in a specific area.

Both are certainly the case in the world of CBD. Buyers, investors, and consumers alike have flocked to this industry, seeking to get in on the ground floor. For good reason, too:, consumer sales of CBD are expected to reach $1.8 billion in the U.S. by 2022. Entrepreneur Vithurs Thiru, who owns one of the U.K.’s leading, fastest-growing CBD brands, has watched the industry grow and emerged at the top of entrepreneurs in CBD by distinguishing himself.

His entrepreneurial efforts have proven fruitful—he has built two successful companies in two countries—and learning was at the core of his successes. With each new endeavor, he sought to learn everything he could about the product, industry, service, and even the buyer’s preferences.

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