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Sky News understands that Mayfair Equity Partners, which bought Seraphine in December, is close to appointing advisers to explore an initial public offering . The process is at a very early stage, but sources indicated that the brand's new owner believed a listing would be an effective way of helping to boost its profile and visibility.
At LDC, the private equity firm where Mayfair's founders previously worked, the team responsible for the Seraphine investment saw a surge in the valuation of Fevertree drinks after taking it public.Insiders said Seraphine was likely to be valued in an IPO significantly higher than the £50m price at which Mayfair acquired the company from its founder, Cecile Reynaud, and Bridgepoint Growth.
It has since grown into a major international business, with online sales in more than 120 countries and stores in cities including London, New York and Paris.